How To Improve Google Ranking: 10 Ways to Rank Higher Fast
1: Quality Incoming Links
This is by far the most effective top SEO tip. Encourage high authority, industry, and niche
related websites to link to the pages on your website. This is an important factor in optimizing
your site in search engine results.
Quality inbound links from other websites and blogs help search
engines ﬁnd your website and understand what your web pages about. In addition to the trafﬁc
these links may bring, many search engines will also treat these links as editorial votes for your site,
and the more votes you have from quality related sites, the better your site will perform in search result pages.
However, due to recent updates by major search engines, link quality is now more important
than quantity. The days of pointing thousands of low-quality links to your website using link
networks and automated software to boost your rankings are well over. In fact, the use of such
back-linking techniques could well get your website penalized or even banned altogether!
Do not use any automated link building software, directory submission software, or other
automatic link building techniques. Ensure all links are from high-quality authority sites with unique
titles and descriptions where appropriate. Anchor text containing your main keywords should also not
exceed 30% of all inbound links as this makes for a more natural looking link proﬁle.
2: Thorough Keyword Research
It is vital to the success of your website to do some comprehensive keywords research to identify
the most popular keywords and phrases related to your website. Investigate; who is your target market? ‘What
keywords or phrases do they most often use to search for your products or services on the Internet?
Concentrate on keywords directly related to your niche market or demographics. Construct a list
of keywords and phrases to target your SEO and work them into your website titles, descriptions,
Meta Tags, image alt tags and web page content.
For location-based businesses and services, you should also include this location information
among your keywords. An example of a pizza delivery ﬁrm based in New York should target
phrases such as New York Pizza Delivery.
Each individual web page should target one or two keywords only, with your homepage targeting the most broadly used terms and supplemental pages targeting more speciﬁc words and phrases.
Never get keyword(s} that are outside of your topic or niche as this is considered as keyword
spamming by most search engines.
3: Quality Text Information
Search engines look for informative text in various locations on your website to understand the
topic of your web pages and return useful, quality information in search result pages. Search engines
can’t read image ﬁles. Video content, or animations etc., they need some normal informative text to
Give search engines plenty of relevant text to read, including your keywords and phrases to
enhance your SEO. Work your keywords in a natural sounding way into your Website
the start, middle, and end. You should also make one of these instances bold, and display another in
An additional beneﬁt of providing quality, useful and helpful information on your website is
that other site owners are more likely to link to your content and you will be rewarded for these additional
The size of your content can also be an important factor and so you should endeavor to
ensure all of your pages contain at least 500 words. It should be noted that the quality of your
page-(s) are measured in a number of ways, therefore try to avoid falling at the ﬁrst hurdle by
checking your pages for spelling and grammar errors.
4: Incorporate Keywords
Use your keywords for most effective SEO within the content of your web pages. Incorporate
your keywords into the text of your pages, in moderation, by adding relevant text to;
Incorporate your keywords into the header tags on your page, placing the most importa_nt key
phrase at the start of your <h1> tag and secondary keywords into your <h2> tag.
Internal and External Links
Use keywords in your anchor text (the clickable text of a link) when linking to both internal and
Use your keywords within image ﬁlenames and within the alt parameter of the <img> tags for the
images on your page.
It is vital that you place your keywords within your page <title> tags in addition to using them
within the Meta Description tag of your web pages, while keeping them readable to a human reader.
5: Unique Content
Ensure each of your web pages has a unique title, description, and contains unique content.
Each of your pages should have its own unique content, plus the keywords and title you choose for
each page should reﬂect the content of the page.
Nobody likes a copy-cat, and the search engines are no different. Unique content is favored
over scraped (obtained from other websites] or spam content (same article processed to contain
different wording), which can get your site penalized by the major search engines. Moreover, users know good content when they see it, and will naturally share your hard work by creating a buzz on social networks, forums, and similar online communities.
For maximum effectiveness of your SEO, each page should have a different focus or emphasis and
should target different keywords. Pages with multiple topics should be split into smaller topic
speciﬁc pages where appropriate, and pages containing the same subject matter should be
combined into a single page.
It is important to have a different title for each web page on your site as search engines rank web
pages, not websites. Also, search engines will punish websites that copy other content from other
locations, therefore always produce your own unique and distinct content for your site.
never copy a large block of content
page to another. Content is deﬁned as the actual content ﬂea of your page excluding navigation,
header, footer and other standard elements that make up your website template.
6: Fresh Updated Content
Endeavor to update the main text content of your Website or Blog on a regular basis.
Search engines try to deliver the best quality, up-to-date and relevant information to people searching the
Internet, favoring websites that are updated regularly with fresh, quality content, and rewarding
this with higher search rankings.
some information is simply timeless if you were running a news site and your postings
were days out of date, it would be unreasonable to
Expect to rank highly if your content is not fresh with the latest information.
Making regular postings to your blog is a good way to ensure a steady ﬂow fresh up to date content.
7: Interactive Content
Engage your visitors by adding interactive content and features to your website. Give your site
visitors the opportunity to add comments, chat with each other, submit product reviews, and vote in
polls, or share links and images via social networking sites.
These interactive features encourage visitors to return and tell others about your website. These
social signals also attract the attention of search engines. Interactive content such as chat software,
discussion forums, and blogs also encourage site visitors to generate more fresh content for your site.
8: Check Out the Competition
Look in depth at your competitors’ website content, [the web pages and websites that appears
ﬁrst in the search result for your chosen keywords].
Watch the search results to see which pages perform well for your target keywords consistently.
How does your competitor use these keywords and phrases on their ranking pages or as part of an
SEO strategy? How are their links and text structured? How much information do they offer
and in what formats? Does your site use a simple structure?
various free SEO tools available on the web that allows you to analyze your
competition, and view results along-side your own website’s results. It is recommended that you take
full advantage of these resources.
While looking into your competition is a good idea to turn your attention to your actual business
model and how it stands up against the products and services offered by your competitor.
Do you offer good value for money?
Search engines BIB getting smarter and offering a competitive price can often get your site featured in
results where others are ignored, for example, when searching for a book title a search engine may well
suggest the cheapest current product is offered on Amazon.
This trend is likely to continue to grow in the future as search engines continue to develop
more semantic algorithms in an effort to increase the quality of search results to the end user.
9: D0 Not Spam
The days of using automated software, to post thousands of blog and forum comments containing
your keyword heavy website link, in order to game search engines and increase rankings, is over.
With the coming of Google’s Penguin and Panda updates the days of SEO ranking for low quality
links have come to an end, along with another form of web spam, namely keyword stufﬁng.
Keyword stufﬁng is the practice of using an unusual amount of related, or in some case, not
related keywords, that are placed onto a page simply in an attempt to rank for those phrases.
Today, these types of Black Hat website promotion techniques will at best do you no good,
and at worst get your website banned from the search engine altogether!
To avoid the wrath of the search engines, use keywords in moderation only, keeping them in
context, and only seek links from quality sources and authority site. We have ranked websites
recently with less than 20 links; it’s all about quality not a number of inbound links.
Never use unrelated keywords in an attempt to drive more trafﬁc to your website. Search engines
will notice this, and take action against you, leaving you not ranking well for either the out of place or
your targeted keywords. Only ever target keywords directly related to the topic or niche of the page.
10: Ear to the Ground
Use analytics and website statistics software to learn what sites and pages driving trafﬁc to your
website, and which pages on your website the most popular and best performing.
Website tracking/analytics software is often offered as part of many standard web hosting
packages or you can opt to use any one of a number of free website tracking services, Google Analytics is
a good example.
Once armed with this vital marketing
the information you can seek to improve problem areas
of your site and concentrate your efforts on the website
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